Eight checks.
Pass or fail.
A twenty-minute homepage audit with pass/fail boxes, a fix for every point that is not working, and a score out of eight.
Your homepage is the first impression. Most homepages leak in three or four places - usually the same three or four - and you cannot fix what you have not named.
Eight checks. Pass or fail.
A twenty-minute homepage audit with pass/fail boxes, a fix for every point that is not working, and a score out of eight.
Your homepage is the first impression. Most homepages leak in three or four places - usually the same three or four - and you cannot fix what you have not named.
What is inside.
Eight checks, each with a PASS or FAIL box. For every fail: a single-sentence fix you can action this week. Score yourself out of eight. The total tells you whether you are solid, leaking, or in rebuild territory.
1. Above-the-fold clarity - the five-second test
2. CTA placement - one primary action, visible without scrolling
3. Social proof position - visible inside the first scroll
4. Conversion path - singular and clear, or five options pulling in different directions
5. Mobile readability - same hierarchy, tappable CTA, fast on cellular
6. Page speed - under three seconds, mobile score above 80
7. Lead magnet visibility - specific opt-in with a named benefit, not a vague "subscribe"
8. The 3-question framework - does your page answer: what do you do, who is it for, why does it matter to me?
PLUS
A score box with four diagnostic bands telling you what to do based on your total. A bonus Claude prompt you can copy-paste to get an AI second opinion on your homepage. And a path to a Clarity Scan if you would rather walk through it together.
What is inside.
Eight checks, each with a PASS or FAIL box. For every fail: a single-sentence fix you can action this week. Score yourself out of eight. The total tells you whether you are solid, leaking, or in rebuild territory.
1. Above-the-fold clarity - the five-second test
2. CTA placement - one primary action, visible without scrolling
3. Social proof position - visible inside the first scroll
4. Conversion path - singular and clear, or five options pulling in different directions
5. Mobile readability - same hierarchy, tappable CTA, fast on cellular
6. Page speed - under three seconds, mobile score above 80
7. Lead magnet visibility - specific opt-in with a named benefit, not a vague "subscribe"
8. The 3-question framework - does your page answer: what do you do, who is it for, why does it matter to me?
PLUS
A score box with four diagnostic bands telling you what to do based on your total. A bonus Claude prompt you can copy-paste to get an AI second opinion on your homepage. And a path to a Clarity Scan if you would rather walk through it together.
Who this is for.
This is for you if your website looks fine, but your homepage is not converting traffic into anything you can measure.
It works best for:
Service businesses whose homepage is the main landing point for new traffic
Consultants whose homepage has not been audited honestly in over a year
Anyone about to spend on traffic - paid or organic - who wants to make sure the page is ready to catch it
Who this is for.
This is for you if your website looks fine, but your homepage is not converting traffic into anything you can measure.
It works best for:
Service businesses whose homepage is the main landing point for new traffic
Consultants whose homepage has not been audited honestly in over a year
Anyone about to spend on traffic - paid or organic - who wants to make sure the page is ready to catch it
About Camelia.
I have been building marketing infrastructure for nearly thirty years - Saatchi & Saatchi, advertising sales for Romania's major magazines, twelve years running my own Bucharest agency, and the last ten in Sydney with Zoom Direct Media. Member of the Australian Marketing Institute since 2016, currently on the NSW State Committee. I write Highly Effective Marketers, a weekly newsletter on marketing systems for expert-led businesses. The eight checks in this audit are the same ones I run on every client homepage before we touch anything else. If your score is lower than you would like and you would rather walk through it together, book a Clarity Scan - details inside the PDF.
About Camelia.
I have been building marketing infrastructure for nearly thirty years - Saatchi & Saatchi, advertising sales for Romania's major magazines, twelve years running my own Bucharest agency, and the last ten in Sydney with Zoom Direct Media. Member of the Australian Marketing Institute since 2016, currently on the NSW State Committee. I write Highly Effective Marketers, a weekly newsletter on marketing systems for expert-led businesses. The eight checks in this audit are the same ones I run on every client homepage before we touch anything else. If your score is lower than you would like and you would rather walk through it together, book a Clarity Scan - details inside the PDF.
Ready to audit your homepage?
Eight checks. Twenty minutes. One fix list. One AI prompt if you want a second opinion.
P.S. Most homepages fail Point 5 first - the mobile test. Phone test takes 30 seconds. The fix usually takes an afternoon.
Ready to audit your homepage?
Eight checks. Twenty minutes. One fix list. One AI prompt if you want a second opinion.
P.S. Most homepages fail Point 5 first - the mobile test. Phone test takes 30 seconds. The fix usually takes an afternoon.
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