Three emails. Three follow-up moments.
Word-for-word templates for after the discovery call, after silence, and after the engagement ended.
Most prospects need 5-7 touches before they're ready to buy. Most service businesses give up after 2.
Three emails. Three follow-up moments.
Word-for-word templates for after the discovery call, after silence, and after the engagement ended.
Most prospects need 5-7 touches before they're ready to buy. Most service businesses give up after 2.
What is inside.
Three follow-up emails for the three moments that matter — written, tested, and ready to customise. Plus the "why it works" commentary, what to listen for in the replies, and the cadence rules for when each one fires.
1. The post-discovery-call follow-up Sent within 24 hours of a prospect call. Locks in shared understanding before the prospect has time to second-guess what they said.
2. The cold-lead reactivation Sent 3-4 weeks after a lead has gone silent. Gives the prospect a graceful re-entry or a graceful exit. Both are wins.
3. The past-client win-back Sent 6-12 months after an engagement ended. Opens the door to a return without pitching anything.
PLUS
Subject lines for each (and why they outperform the generic "checking in")
The "why it works" breakdown for each email — so you can rewrite in your own voice without losing the structure
What to listen for in the replies (and what each kind of reply tells you to do next)· The cadence rules — when each one goes out, and when to stop
What is inside.
Three follow-up emails for the three moments that matter — written, tested, and ready to customise. Plus the "why it works" commentary, what to listen for in the replies, and the cadence rules for when each one fires.
1. The post-discovery-call follow-up Sent within 24 hours of a prospect call. Locks in shared understanding before the prospect has time to second-guess what they said.
2. The cold-lead reactivation Sent 3-4 weeks after a lead has gone silent. Gives the prospect a graceful re-entry or a graceful exit. Both are wins.
3. The past-client win-back Sent 6-12 months after an engagement ended. Opens the door to a return without pitching anything.
PLUS
Subject lines for each (and why they outperform the generic "checking in")
The "why it works" breakdown for each email — so you can rewrite in your own voice without losing the structure
What to listen for in the replies (and what each kind of reply tells you to do next)· The cadence rules — when each one goes out, and when to stop
Who this is for.
This is for you if you're about to spend money on marketing — and you want to know where to spend it before you do.
It works best for:
Service businesses whose homepage is the main landing point for new traffic
Consultants whose homepage has not been audited honestly in over a year
Anyone about to spend on traffic - paid or organic - who wants to make sure the page is ready to catch it
Who this is for.
This is for you if you're about to spend money on marketing — and you want to know where to spend it before you do.
It works best for:
Service businesses whose homepage is the main landing point for new traffic
Consultants whose homepage has not been audited honestly in over a year
Anyone about to spend on traffic - paid or organic - who wants to make sure the page is ready to catch it
About Camelia.
I have been building marketing infrastructure for nearly thirty years - Saatchi & Saatchi, advertising sales for Romania's major magazines, twelve years running my own Bucharest agency, and the last ten in Sydney with Zoom Direct Media. Member of the Australian Marketing Institute since 2016, currently on the NSW State Committee. I write Highly Effective Marketers, a weekly newsletter on marketing systems for expert-led businesses. The eight checks in this audit are the same ones I run on every client homepage before we touch anything else. If your score is lower than you would like and you would rather walk through it together, book a Clarity Scan - details inside the PDF.
About Camelia.
I have been building marketing infrastructure for nearly thirty years - Saatchi & Saatchi, advertising sales for Romania's major magazines, twelve years running my own Bucharest agency, and the last ten in Sydney with Zoom Direct Media. Member of the Australian Marketing Institute since 2016, currently on the NSW State Committee. I write Highly Effective Marketers, a weekly newsletter on marketing systems for expert-led businesses. The eight checks in this audit are the same ones I run on every client homepage before we touch anything else. If your score is lower than you would like and you would rather walk through it together, book a Clarity Scan - details inside the PDF.
Ready to stop losing deals to silence?
Eight checks. Twenty minutes. One fix list. One AI prompt if you want a second opinion.
P.S. Most homepages fail Point 5 first - the mobile test. Phone test takes 30 seconds. The fix usually takes an afternoon.
Ready to stop losing deals to silence?
Eight checks. Twenty minutes. One fix list. One AI prompt if you want a second opinion.
P.S. Most homepages fail Point 5 first - the mobile test. Phone test takes 30 seconds. The fix usually takes an afternoon.
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