Three emails. Three follow-up moments.
Word-for-word templates for after the discovery call, after silence, and after the engagement ended.
Most prospects need 5-7 touches before they're ready to buy. Most service businesses give up after 2.
Three emails. Three follow-up moments.
Word-for-word templates for after the discovery call, after silence, and after the engagement ended.
Most prospects need 5-7 touches before they're ready to buy. Most service businesses give up after 2.
What is inside.
Three follow-up emails for the three moments that matter — written, tested, and ready to customise. Plus the "why it works" commentary, what to listen for in the replies, and the cadence rules for when each one fires.
1. The post-discovery-call follow-up Sent within 24 hours of a prospect call. Locks in shared understanding before the prospect has time to second-guess what they said.
2. The cold-lead reactivation Sent 3-4 weeks after a lead has gone silent. Gives the prospect a graceful re-entry or a graceful exit. Both are wins.
3. The past-client win-back Sent 6-12 months after an engagement ended. Opens the door to a return without pitching anything.
PLUS
Subject lines for each (and why they outperform the generic "checking in")
The "why it works" breakdown for each email — so you can rewrite in your own voice without losing the structure
What to listen for in the replies (and what each kind of reply tells you to do next)· The cadence rules — when each one goes out, and when to stop
What is inside.
Three follow-up emails for the three moments that matter — written, tested, and ready to customise. Plus the "why it works" commentary, what to listen for in the replies, and the cadence rules for when each one fires.
1. The post-discovery-call follow-up Sent within 24 hours of a prospect call. Locks in shared understanding before the prospect has time to second-guess what they said.
2. The cold-lead reactivation Sent 3-4 weeks after a lead has gone silent. Gives the prospect a graceful re-entry or a graceful exit. Both are wins.
3. The past-client win-back Sent 6-12 months after an engagement ended. Opens the door to a return without pitching anything.
PLUS
Subject lines for each (and why they outperform the generic "checking in")
The "why it works" breakdown for each email — so you can rewrite in your own voice without losing the structure
What to listen for in the replies (and what each kind of reply tells you to do next)· The cadence rules — when each one goes out, and when to stop
Who this is for.
This is for you if your follow-up is currently held together by memory, intention, and goodwill.
It works best for:
Service providers who run discovery calls and want the prospect's framing locked in before writing the proposal
Consultants whose warm leads have gone silent and need a graceful way to reopen the conversation
Anyone with past clients they'd love to work with again, but haven't found the right moment to reach out
Who this is for.
This is for you if your follow-up is currently held together by memory, intention, and goodwill.
It works best for:
Service providers who run discovery calls and want the prospect's framing locked in before writing the proposal
Consultants whose warm leads have gone silent and need a graceful way to reopen the conversation
Anyone with past clients they'd love to work with again, but haven't found the right moment to reach out
About Camelia.
I've been building marketing infrastructure for 20+ years: Saatchi & Saatchi, advertising sales for Romania's major magazines, twelve years running my own Bucharest agency, and the last ten in Sydney with Zoom Direct Media. Member of the Australian Marketing Institute since 2016, currently on the NSW State Committee.
I write Highly Effective Marketers, a weekly newsletter on marketing systems for expert-led businesses.
If the swipe file is useful but you'd rather have help with implementation, call me on 0415 504 031.
About Camelia.
I've been building marketing infrastructure for 20+ years: Saatchi & Saatchi, advertising sales for Romania's major magazines, twelve years running my own Bucharest agency, and the last ten in Sydney with Zoom Direct Media. Member of the Australian Marketing Institute since 2016, currently on the NSW State Committee.
I write Highly Effective Marketers, a weekly newsletter on marketing systems for expert-led businesses.
If the swipe file is useful but you'd rather have help with implementation, call me on 0415 504 031.
Ready to stop losing deals to silence?
Three emails. Three moments. Customise the brackets. Send.
P.S. Past clients close at 5x the rate of cold leads. The win-back email is the easiest deal you've never made.
Ready to stop losing deals to silence?
Three emails. Three moments. Customise the brackets. Send.
P.S. Past clients close at 5x the rate of cold leads. The win-back email is the easiest deal you've never made.
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