Seven questions. Twenty minutes.
Most service businesses have built the appearance of a system. This audit tells you which one you actually have.
The diagnostic I'd run with you on a discovery call — built for you to score yourself, honestly, before you spend another dollar on tools.
Seven questions. Twenty minutes.
Most service businesses have built the appearance of a system. This audit tells you which one you actually have.
The diagnostic I'd run with you on a discovery call — built for you to score yourself, honestly, before you spend another dollar on tools.
What is inside.
Seven questions, each scored from 1 to 5. Total out of 35, with four diagnostic bands telling you exactly what to do next. Each question comes with a fix-if-low note so you walk away with a punch list.
1. The Audience Diagnoses whether your ICP is sharp enough to attract the right buyer.
2. The Pain Surfaces whether you're naming a real problem your buyer feels, or describing an outcome they say they want.
3. The Search Tests whether you actually know what your prospects type into Google before they find you.
4. The Offer Checks whether you can describe what you do in one sentence — without jargon — to a cold prospect.
5. The First Response Measures the gap between a lead landing in your inbox and the first reply going out.
6. The Leak Quantifies the revenue you're losing to slow follow-up. Most people score lowest here — usually because they've never tracked it.
7. The Aftermath Diagnoses whether one client ever becomes three — or whether every engagement ends in silence.
PLUS
Four diagnostic bands at the end — based on your total score — telling you whether you have a fundamentals problem, a tool problem, or a system problem. Different scores need different next moves. The audit names yours.
What is inside.
Seven questions, each scored from 1 to 5. Total out of 35, with four diagnostic bands telling you exactly what to do next. Each question comes with a fix-if-low note so you walk away with a punch list.
1. The Audience Diagnoses whether your ICP is sharp enough to attract the right buyer.
2. The Pain Surfaces whether you're naming a real problem your buyer feels, or describing an outcome they say they want.
3. The Search Tests whether you actually know what your prospects type into Google before they find you.
4. The Offer Checks whether you can describe what you do in one sentence — without jargon — to a cold prospect.
5. The First Response Measures the gap between a lead landing in your inbox and the first reply going out.
6. The Leak Quantifies the revenue you're losing to slow follow-up. Most people score lowest here — usually because they've never tracked it.
7. The Aftermath Diagnoses whether one client ever becomes three — or whether every engagement ends in silence.
PLUS
Four diagnostic bands at the end — based on your total score — telling you whether you have a fundamentals problem, a tool problem, or a system problem. Different scores need different next moves. The audit names yours.
Who this is for.
This is for you if you're about to spend money on marketing — and you want to know where to spend it before you do.
It works best for:
Service businesses whose homepage is the main landing point for new traffic
Consultants whose homepage has not been audited honestly in over a year
Anyone about to spend on traffic - paid or organic - who wants to make sure the page is ready to catch it
Who this is for.
This is for you if you're about to spend money on marketing — and you want to know where to spend it before you do.
It works best for:
Service businesses whose homepage is the main landing point for new traffic
Consultants whose homepage has not been audited honestly in over a year
Anyone about to spend on traffic - paid or organic - who wants to make sure the page is ready to catch it
About Camelia.
I have been building marketing infrastructure for nearly thirty years - Saatchi & Saatchi, advertising sales for Romania's major magazines, twelve years running my own Bucharest agency, and the last ten in Sydney with Zoom Direct Media. Member of the Australian Marketing Institute since 2016, currently on the NSW State Committee. I write Highly Effective Marketers, a weekly newsletter on marketing systems for expert-led businesses. The eight checks in this audit are the same ones I run on every client homepage before we touch anything else. If your score is lower than you would like and you would rather walk through it together, book a Clarity Scan - details inside the PDF.
About Camelia.
I have been building marketing infrastructure for nearly thirty years - Saatchi & Saatchi, advertising sales for Romania's major magazines, twelve years running my own Bucharest agency, and the last ten in Sydney with Zoom Direct Media. Member of the Australian Marketing Institute since 2016, currently on the NSW State Committee. I write Highly Effective Marketers, a weekly newsletter on marketing systems for expert-led businesses. The eight checks in this audit are the same ones I run on every client homepage before we touch anything else. If your score is lower than you would like and you would rather walk through it together, book a Clarity Scan - details inside the PDF.
Ready to find the leak?
Eight checks. Twenty minutes. One fix list. One AI prompt if you want a second opinion.
P.S. Most homepages fail Point 5 first - the mobile test. Phone test takes 30 seconds. The fix usually takes an afternoon.
Ready to find the leak?
Eight checks. Twenty minutes. One fix list. One AI prompt if you want a second opinion.
P.S. Most homepages fail Point 5 first - the mobile test. Phone test takes 30 seconds. The fix usually takes an afternoon.
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