Ten questions. One offer.
The discovery script I run on every prospect call before I write a proposal.
Get the PDF — six pages, in your inbox in 30 seconds.
Ten questions. One offer.
The discovery script I run on every prospect call before I write a proposal.
Get the PDF — six pages, in your inbox in 30 seconds.
What is inside.
Ten questions, in the order I ask them, designed to take any prospect call from "tell me about your business" to "send me the proposal." With probes for thin answers, what to listen for, and the close that earns the right to write the proposal.
The opener that earns trust without asking for it
The probe questions for when an answer feels thin
The outcome anchor — turns "I want growth" into a specific target you can build around
The constraint question — the real reason they haven't moved yet, which most prospects won't volunteer
The history question that stops you from re-pitching what's already failed
The closer that gets you to "send me the proposal"
PLUS
Notes templates for per-call use and across-call pattern tracking, so you can refine your script over the first ten prospects you run it on.
What is inside.
Ten questions, in the order I ask them, designed to take any prospect call from "tell me about your business" to "send me the proposal." With probes for thin answers, what to listen for, and the close that earns the right to write the proposal.
The opener that earns trust without asking for it
The probe questions for when an answer feels thin
The outcome anchor — turns "I want growth" into a specific target you can build around
The constraint question — the real reason they haven't moved yet, which most prospects won't volunteer
The history question that stops you from re-pitching what's already failed
The closer that gets you to "send me the proposal"
PLUS
Notes templates for per-call use and across-call pattern tracking, so you can refine your script over the first ten prospects you run it on.
Who this is for.
This is for you if you run discovery calls and your proposal-to-close rate is lower than it should be.
It works best for:
Consultants and agency owners who run their own sales calls
Service providers tired of calls that wander and end without a clear next step
Anyone who's written a proposal that died in silence — usually because the call didn't earn it.
Who this is for.
This is for you if you run discovery calls and your proposal-to-close rate is lower than it should be.
It works best for:
Consultants and agency owners who run their own sales calls
Service providers tired of calls that wander and end without a clear next step
Anyone who's written a proposal that died in silence — usually because the call didn't earn it.
About Camelia.
I have been building marketing infrastructure for nearly thirty years - Saatchi & Saatchi, advertising sales for Romania's major magazines, twelve years running my own Bucharest agency, and the last ten in Sydney with Zoom Direct Media. Member of the Australian Marketing Institute since 2016, currently on the NSW State Committee. I write Highly Effective Marketers, a weekly newsletter on marketing systems for expert-led businesses. The eight checks in this audit are the same ones I run on every client homepage before we touch anything else. If your score is lower than you would like and you would rather walk through it together, book a Clarity Scan - details inside the PDF.
About Camelia.
I have been building marketing infrastructure for nearly thirty years - Saatchi & Saatchi, advertising sales for Romania's major magazines, twelve years running my own Bucharest agency, and the last ten in Sydney with Zoom Direct Media. Member of the Australian Marketing Institute since 2016, currently on the NSW State Committee. I write Highly Effective Marketers, a weekly newsletter on marketing systems for expert-led businesses. The eight checks in this audit are the same ones I run on every client homepage before we touch anything else. If your score is lower than you would like and you would rather walk through it together, book a Clarity Scan - details inside the PDF.
Ready for your next discovery call?
Six pages. Ten questions. Print it, bring it to your next call, and notice what changes.
P.S. The first question alone has earned its keep on every call I've run for the last five years.
Ready for your next discovery call?
Six pages. Ten questions. Print it, bring it to your next call, and notice what changes.
P.S. The first question alone has earned its keep on every call I've run for the last five years.
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