Five stages. Fifteen minutes.

A one-page worksheet for planning the client-getting system you actually want. The result is a 90-day plan you can act on this week.

Most service businesses know which parts of their marketing are leaking. Fewer have a plan for which fix comes first.

Unable to find form

Five stages. Fifteen minutes.

A one-page worksheet for planning the client-getting system you actually want. The result is a 90-day plan you can act on this week.

Most service businesses know which parts of their marketing are leaking. Fewer have a plan for which fix comes first.

What is inside.

Five stages every client-getting system needs. For each stage: the goal you'll define, the first move you'll commit to in the next 30 days, and a real date for when it ships. Three fields per stage. Fifteen minutes to fill in. One page.

One.  Attract Content that names one specific painful problem your ideal client already feels.

Two.  Capture One lead magnet, one opt-in page, something usable in ten minutes.

Three.  Nurture Three to five emails that teach and build trust before the sales call ever happens.

Four.  Convert One clear offer, one clear next step, and a proposal sequence that follows up on autopilot.

Five.  Retain Onboarding, regular check-ins, and a referral trigger that fires on time, every time.

What is inside.

Five stages every client-getting system needs. For each stage: the goal you'll define, the first move you'll commit to in the next 30 days, and a real date for when it ships. Three fields per stage. Fifteen minutes to fill in. One page.

One.  Attract Content that names one specific painful problem your ideal client already feels.

Two.  Capture One lead magnet, one opt-in page, something usable in ten minutes.

Three.  Nurture Three to five emails that teach and build trust before the sales call ever happens.

Four.  Convert One clear offer, one clear next step, and a proposal sequence that follows up on autopilot.

Five.  Retain Onboarding, regular check-ins, and a referral trigger that fires on time, every time.

Who this is for.

This is for you if you've got ideas for your marketing — and no clear plan for which one comes first.

It works best for:

  • Service businesses whose homepage is the main landing point for new traffic

  • Consultants whose homepage has not been audited honestly in over a year

  • Anyone about to spend on traffic - paid or organic - who wants to make sure the page is ready to catch it

Who this is for.

This is for you if you've got ideas for your marketing — and no clear plan for which one comes first.

It works best for:

  • Service businesses whose homepage is the main landing point for new traffic

  • Consultants whose homepage has not been audited honestly in over a year

  • Anyone about to spend on traffic - paid or organic - who wants to make sure the page is ready to catch it

About Camelia.

I have been building marketing infrastructure for nearly thirty years - Saatchi & Saatchi, advertising sales for Romania's major magazines, twelve years running my own Bucharest agency, and the last ten in Sydney with Zoom Direct Media. Member of the Australian Marketing Institute since 2016, currently on the NSW State Committee. I write Highly Effective Marketers, a weekly newsletter on marketing systems for expert-led businesses. The eight checks in this audit are the same ones I run on every client homepage before we touch anything else. If your score is lower than you would like and you would rather walk through it together, book a Clarity Scan - details inside the PDF.

About Camelia.

I have been building marketing infrastructure for nearly thirty years - Saatchi & Saatchi, advertising sales for Romania's major magazines, twelve years running my own Bucharest agency, and the last ten in Sydney with Zoom Direct Media. Member of the Australian Marketing Institute since 2016, currently on the NSW State Committee. I write Highly Effective Marketers, a weekly newsletter on marketing systems for expert-led businesses. The eight checks in this audit are the same ones I run on every client homepage before we touch anything else. If your score is lower than you would like and you would rather walk through it together, book a Clarity Scan - details inside the PDF.

Ready to audit your homepage?

Eight checks. Twenty minutes. One fix list. One AI prompt if you want a second opinion.

Unable to find form

P.S. Most homepages fail Point 5 first - the mobile test. Phone test takes 30 seconds. The fix usually takes an afternoon.

Ready to audit your homepage?

Eight checks. Twenty minutes. One fix list. One AI prompt if you want a second opinion.

P.S. Most homepages fail Point 5 first - the mobile test. Phone test takes 30 seconds. The fix usually takes an afternoon.

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