Email Marketing

Your email open rates are fine. Your click rates tell a different story.

Camelia Vasile

Published on: 29/05/2026

Open rate is the metric everyone reports. CTR is where the money is. Here's what's actually killing your email click rates — and how to fix it.

Email Marketing

Email list segmentation

Camelia Vasile

Published on: 29/05/2026

Over-segmenting builds complexity with no ROI. Under-segmenting wastes every send. Here are the 2-3 segments that will change what you say and what converts.

Email Marketing

The welcome email sequence that converts subscribers into clients

Camelia Vasile

Published on: 29/05/2026

A 5-email welcome sequence framework that builds trust fast and moves toward a conversion ask. Each email has a defined job — no filler, no fluff.

Email Marketing